General Information

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Work Experience

Job Title

Creative Lead





I am currently working at Metro TV as a Lead Creative with the responsibility of leading the Creative Team that supports the Sales and Marketing team in determining the right creative aspects in making creative video as a Communication Strategy from Client to convey messages in order to reach a wider audience from all the multi-platform media under Media Group Network (MGN).

9 years working in the Creative Field of leading Broadcasting media in Indonesia such as INews TV, Trans TV dan Metro TV gave me a lot of experience in combining Marketing Strategy with Innovation and Creation to turn ordinary messages into interesting content for the Target Audience through Visual Concept Design to produce Commercial Ads, Video Marketing to Native Advertising Content in electronic media which is summarized in my shworeel at the following link: Portfolio Video RhyzaYuddie.

However, with the rapid development of internet technology that shifts the trend of Television became a new challenge and required me to learn more about Digital Marketing through course institutions WEB Consultant & Training with a focus on Search Engine Optimization (SEO), Search Engine Marketing (SEM), video marketing, Social Media Marketing and Digital Ads.

With a combination of these two things. Now I believe and ready to change my career to Digital Marketing field. I believe that working in Digital Marketing field will be the best opportunity to develop my skills in new challenges and provide positive advancement for the company in my new job.